To develop the elevated brand and select a name for a newly established oyster bar in Sarasota, Florida, VARIANT explored many facets of Western Florida oyster culture including geography, biology, and even went so far as to look up famous female pirates.

Leaning into the local geography and ecosystems that supports the oyster population in Western Florida, the design team explored sophisticated coastal vernacular as well as playful nautical elements.

With a plethora of graphic content at the disposal of the design team, VARIANT was able to showcase a breadth of styles through menu and coaster designs. Ultimately, the client opted for a sophisticated coastal approach.